who we are

London based OYUNA was founded by Mongolian born designer Oyuna Tserendorj, who works with her tight-knit international team to create timeless cashmere designs that express intersection of London edge and the energy from the Mongolian steppes.

safeguarding the future

Our vision is deeply rooted in our Mongolian heritage and our desire to connect Mongolia with the larger world. We believe in the synergy and alliance between exclusive design, exceptional craftsmanship and commitment to preservation. Our collections celebrate Mongolia’s nomadic culture and we curate with the utmost respect for our herders, the custodians of the land from which our cashmere is sourced. Our mission is to lead impactful projects that bring long-lasting solutions to the sustainability of cashmere and help preserve the unique culture and pristine nature of Mongolia for generations to come. We are committed to responsible source environmentally friendly cashmere to safeguard the livelihood of the herding communities and protect the fragile environment in which they live with ever-growing threats to their grasslands due to climate change and overgrazing.

crafted in mongolia

Our designs are brought to life in Mongolia by our fine-skilled crafts people with whom we have worked for over twenty years, developing rewarding relationships and providing full transparency from fibre to final stitch.

designed in London

Our dedicated studio on Savile Row designs timeless, precious pieces across womenswear, menswear, and home. We believe in owning fewer, but truly special objects that retain their relevance and quality over time.

our boutique

On the world’s most distinguished street, OYUNA welcomes you to a space where Mongolian cashmere meets London refinement. Every piece is crafted with care, carrying the warmth of the Mongolian steppe and the elegance of timeless design. In our Savile Row boutique, you are invited to experience the touch, drape, and quiet luxury of our most treasured creations.