who we are
London based OYUNA was founded by Mongolian born designer Oyuna Tserendorj, who works with her tight-knit international team to create timeless cashmere designs that express intersection of London edge and the energy from the Mongolian steppes.
safeguarding the future
Our vision is deeply rooted in our Mongolian heritage and our desire to connect Mongolia with the larger world. We believe in the synergy and alliance between exclusive design, exceptional craftsmanship and commitment to preservation. Our collections celebrate Mongolia’s nomadic culture and we curate with the utmost respect for our herders, the custodians of the land from which our cashmere is sourced. Our mission is to lead impactful projects that bring long-lasting solutions to the sustainability of cashmere and help preserve the unique culture and pristine nature of Mongolia for generations to come. We are committed to responsible source environmentally friendly cashmere to safeguard the livelihood of the herding communities and protect the fragile environment in which they live with ever-growing threats to their grasslands due to climate change and overgrazing.
crafted in mongolia
Our designs are brought to life in Mongolia by our fine-skilled crafts people with whom we have worked for over twenty years, developing rewarding relationships and providing full transparency from fibre to final stitch.
designed in London
Our dedicated studio in the heart of Notting Hill designs timeless, precious pieces across womenswear, menswear and home. We believe in having few, but precious objects that maintain relevance and quality over time. Our store on Golborne Road features a curated selection.
