about us

Designed in London and meticulously made in Mongolia, OYUNA offers considered designs across womenswear, menswear and home, in our signature architectural silhouettes and bright hues. In line with our mission to empower, our collections are curated with the utmost respect for our Nomads, the custodians of the land from which our cashmere is sourced.

at our core

our vision & mission

The OYUNA team is a tight-knit, talented group with a shared vision of creating directional designs whilst working towards a more sustainable future for the cashmere circle. Our mission is to lead and participate in impactful and meaningful projects that bring long-lasting solutions and results for cashmere sustainability in the world, working directly with mongolian nomads to preserve the unique culture and pristine nature of mongolia for generations to come.

our impact

safeguarding the future

We are committed to responsibly sourcing our cashmere. Our cashmere is produced in an environmentally friendly way that safeguards the livelihoods of the herding communities and protects the fragile environment in which they live. Threats to Mongolian grasslands are constantly increasing as a result of climate change and overgrazing. Preservation of Mongolia and its nomadic culture is crucial for OYUNA.

our nomads

powered by connections

We believe in the power of connection. We are here to connect Mongolia with the world and the world with Mongolia, to enable exchange of values and to accelerate positive impact cashmere globally through our designs and commitment to protect our Earth.

our production

crafted in Mongolia

Our designs are brought to life in Mongolia by our fine-skilled crafts people. We've been working with the same factories for almost 20 years, developing rewarding relationships and full transparency from fibre to final stitch.

our products

designed in London

Designed in our dedicated London design studio. Our considered designs reinvent the world of cashmere with our signature architectural silhouettes and bright hues. We believe in having few, but precious objects in our lives, that maintain relevance and quality over time.

our store

visit us

Located in the heart of London's Notting Hill our Golborne Road store features a curated selection of womenswear, unisex clothing and homeware