On today's show, Joy Asfar from The Forward Lab is joined by Oyuna Tserendorj, the founder and creative director of our brand.
Cashmere, the 'diamond of fibres', represents 4bn of the 60bn global luxury market. Demand keeps on growing creating a vicious circle that is not only weakening Mongolia's cashmere supply but also wrecking its natural environment.
Tune is to learn why cashmere is so precious and why protecting its supply chain is essential.