Collection:
AW26 Women
Tovch, the Mongolian word for button - is a small object that holds quiet power. For AW26, it becomes both symbol and structure: a meditation on unity and the rituals of dressing. The act of fastening becomes an embrace, as cashmere designs close gently around the body, offering protection, warmth, and a sense of being held. A button joins two parts of fabric, layers and shapes, and metaphorically, people - celebrating unity in contrast to the divisive climate of the present moment. Its circular form becomes a motif of continuity, echoing OYUNA's O-ring logo: circular sleeves, semi-circular body shapes, and curved pocket forms suggest time without edges.
