A story about our O ring
A story of the circle
One of my cousins lives in Eastern Mongolia, by the beautiful Buir Lake, a place that feels like the sea, with its soft waves and endless blue. It is a part of Mongolia defined by complete openness: flat land, wildflower fields in every direction, and a horizon that seems to go on forever - a sea of land.
My cousin looks after more than three hundred horses. When I was a teenager, he used to visit us in the capital, Ulaanbaatar. During one of those visits, he quietly observed,
“How peculiar that you live between corners.”
He was referring to the corners of our flat in a high-rise building. He lives in a traditional Mongolian home - a ger, which is round and has no corners at all.
From that moment on, I began to notice circles everywhere: the wedding rings my parents tied their lives together with; the moon and the sun; the human eye, so reminiscent of planets; and the Dharma Wheel of Life at Gandan Buddhist Temple near our home.
A circle has no beginning and no end.
A circle is timeless.
All points of a circle are equal.
A circle is inclusive.
A circle has no corners or edges.
A circle is soft.
The circle became our brand symbol — the most precious shape to us. It represents all of these ideas, and more.
At OYUNA, it embodies the Soulful Cashmere Circle: our commitment to completing the journey of cashmere, closing the gap between the land, its nomads, and the conscious wearer.
O.
