Who We Are
A modern aesthetic fuelled by designer Oyuna Tserendorj’s love of contemporary art presents a confident image of femininity and individuality. The key ethos behind the brand is pure construction with the body and psyche of the contemporary, empowered, practical woman of the world. Minimalist architectural shapes and functional details combine with both bold, bright hues and muted essentials to envelop the body in intricately constructed comfort designed to last a lifetime.
“There are too many products in this world. We need to have few but precious objects in our lives. Like a cashmere coat that took six months to construct, that is going to last for years. Our designs are timeless without being classic. OYUNA dresses our woman from a meeting room to a gallery opening, all in equal parts comfort and confidence.” - Oyuna Tserendorj
OYUNA embodies the deep connection between the designer, her country of origin and her commitment to sharing the values and cashmere of Mongolia with the world.
More like a family than colleagues, the team at OYUNA are a diverse mix, hailing from all corners of the world across four continents. United under the OYUNA brand, we each bring our unique energy and perspectives to our creations and values we stand for.
Oyuna Tserendorj's talk - TEDxUlaanbaatar