ABC Carpet & Home New York


Today, ABC is synonymous with luxury and immaculate taste. The beginning however, has been much more humble and can be traced back to 1897, when Sam Weinrib, an Austrian immigrant, sold used carpets from a pushcart on New York City's Lower East Side. His son Max later grew the business into a discount floor covering store at Third Avenue and 29th Street. Max’s son, Jerome, brought ABC to its permanent home in the then slightly neglected Flatiron District in 1961.

But it’s Paulette Cole, Jerome’s daughter and current CEO and creative director, who can be credited for birthing the distinctive curation for which ABC has become globally renowned. “We just started to buy things,” Paulette said in an interview with “It wasn't about a plan. Eclectic was the whole thing.” In the mid 80’s, she started bringing back from her travels antiques, textiles and artifacts. “Seeing how you could mix any colors that appeared in nature together in the home, seeing how you could mix things from Uganda, France and Tibet in one room—that freed people who visited us to be creative, to make their homes a collection over time and stop worrying about ‘decorating.’”

The last decade saw another major shift in the business: Paulette’s vision to make the store 100% socially responsible. The folks at ABC are championing what they refer to as ‘slow design.’ As Paulette says in another interview with whitewall magazine: “We need to find ways to be inspired by nature, to tap in and pay attention to the deeper intelligence, the science and genius of bio-mimicry, the solutions offered to us by the natural order.” It’s an approach that resonates with us at Oyuna; it embodies our values and the inseparable connection we have to Mongolian cashmere. Together with their suppliers and customers (whom ABC calls participants) ABC is creating a cultural shift, and we’re proud to be part of it.
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