The NOMAD collection | by Lily Cole & OYUNA
Environmentalist, filmmaker, model, entrepreneur, mother and actor Lily Cole has collaborated with OYUNA to create a unique collection, celebrating the very start of the cashmere supply chain, the nomadic goat herders.
Launching just in time for Earth Day, The NOMAD Collection celebrates the culture and lives of the nomadic herder communities in Mongolia that OYUNA has worked with for 20 years.
“To me, the Nomads are the epitome of freedom, confidence and beauty. They live their lives without fear or comparison. Their respect to the land in Mongolia is what inspired me to create the NOMAD collection after speaking with Lily about it on a set last year. This is our way of celebrating our Nomads and giving something back to them” - Oyuna Tserendorj
Giving back to our nomads…
Proceeds from The Nomad Collection will be donated to The Biodiversity and Livelihood Programme by the SFA. The programme supports the regeneration and preservation of ecosystems and protects the livelihoods of herding communities. Mongolia has one of the largest intact rangeland habitats in the world, with a unique assemblage of native wildlife. This program is targeted at three of Mongolia’s key regions: desert steppe, forest steppe and grassland steppe. Collectively, these regions are home to a wide range of internationally important animals and plants, many of which are endemic and globally threatened. To deliver the programme, the SFA is partnered with SFA-registered herding cooperatives, to adopt a community based and adaptive management approach to help provide positive outcomes for local wildlife and herder communities. Based on the Nutag* framework, this approach has proven to be effective for conserving natural habitats.