This season’s SS22 collection draws inspiration from the communities of farmers from around the world to create a vibrant mix of perspectives, united in OYUNA’s signature modern reinterpretation.
Farmers worldwide not only tend to food crops, but also to the plants and animals that grow the fibres we use for our clothing and textiles. In recognition of the energy used to produce these raw materials, the SS22 collection looks at reusing and elevating waste materials to create limited-edition pieces and continuing to support initiatives such as the Sustainable Fibre Alliance.
The seasons’ details include stepped necklines, asymmetric panelling, and maxi sleeves, made practical with elastic knitted bands. Reversible styles in double-faced fabrics offer multiple styling choices. Lightweight organic cotton crepes mix with structured fabrics and super-soft cashmere to create a balance between fluid and architectural shapes.
Colours are fresh and vibrant, ranging from soft pink and clay to pale yellows and blues, with garments being finished with the signature Y button, made from the corozo nut. The designs are contrasted with bold combinations of black with white, gold with navy and bright shots of orange.
Solid colours are interspersed with both subtle and vivid stripes; surplus yarns are revived in colourful combinations for scarves and trims. By constructing timeless yet elevated objects, OYUNA celebrates the fibres that pass through so many hands, from farmer to wearer.
Creative Direction & Styling by Oyuna Tserendorj
Featuring Akuol Deng & Chester Chambers
Photography by Joe Harper
Videography by Jannick Fjeldsoe
Hair & Make up by Joanna Banach