autumn/winter '24

OYUNA Autumn-Winter ‘24 Collection - WASTE NOT

Concept

An abstract pattern on a repaired pavement was the inspiration for our Autumn-Winter ‘24 collection. Repair. Mend. Create. Waste Not. Everything has value, including waste. We have only finite resources on this planet. We need to learn to Waste Not.

collection

The brand’s signature silhouettes of structured, architectural, and minimal cashmere allow its customers to experience extreme comfort while quietly standing out in the crowd. The abstract pattern on the pavement that inspired the collection is reflected in the styles SOUN, SOTI, AZA, and RAYA. The concept of Waste Not is further developed by making reversibility a prominent theme, giving garments more usability. BOLOR, DINA, and the colour-block styles symbolise using up every gram of yarn. The SAAK throw design was created by using residual yarn from previous seasons. The strings on the AMRAA jacket were repurposed from past seasons’ library. A cashmere belt is offered as an accessory that can instantly change the colour and style of a garment, adding to its longevity.

Colours

Wave blue continues the story of the brand’s signature colour, appearing in solid form or softened with ocean or forest tones. The bright energy of fire and lemon colours takes on new life in our architectural silhouettes, firmly supported by natural tones of feather, ivory, ocean, slate and black. Moss and forest tones, whether solid or mixed with blue, ensure a sophisticated colour palette. This wide spectrum of colours, blended to create mélange tones, adds more depth to the collection’s colour world.

materials

All styles are 100% cashmere, made from sustainably sourced yarn in Mongolia.

Please get in touch for further enquiries and image requests.

Oyuna Tserendorj is available for interviews.

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